SUMMARY
Writing, editing, and project management services for editorial and branded content
Innovate creative digital strategies to attract consumers and advertisers
WORK EXPERIENCE
Writer, Editor, and Project Manager, Contract Work
August 2014 - Present
Provide editorial and branded content writing, editing, and project management services to media companies, large brands, small companies, and individuals. Clients include:
Hearst Digital Media's Content Studio: Manage content marketing programs for high-value advertisers, including Procter & Gamble, Unilever, Zales, and State Farm
Brides.com, Delish.com, Cosmopolitan.com, CountryLiving.com, Refinery29.com, WomansDay.com
Content Marketing Editorial Manager, Hearst Digital Media
March 2013 - August 2014
Set the editorial practices for HDM's new digital content marketing platform
Oversaw custom publishing editorial programs for high-value advertisers, including Procter & Gamble and Estee Lauder
Developed and executed content plans based on brand objectives
Managed all content from conception through editing; packaged content for clients
Instrumental in initial pricing and process set up for HDM's native advertising group
Senior Web Editor, Delish.com
February 2012 - August 2014
Developed and executed creative practices to increase engagement, attain KPI goals, and drive advertiser interest
Managed a team of 5+ editors and freelancers daily, plus an extensive group of content and technical contributors
Worked with sales, design, production/tech, business development, and video teams on content initiatives
Directed and managed content creation, sponsorship packages, site SEO practices, social media initiatives, etc.
Ran editorial calendar: choose and assign content, organize assets, and monitor deadlines
Top edited all content, including daily blog posts
Tracked and analyzed Omniture data
Collaborated with Hearst books and print teams to help develop print Delish pieces for circulation
Acting Managing Editor, Food & Home Group, Hearst Digital Media
March 2013 - May 2013
Oversaw goodhousekeeping.com, womansday.com, and delish.com while colleague was on maternity leave
Managed daily requests from sales and marketing teams for RFPs and sold campaigns
Attended all meetings with website senior editors and print teams
Provided weekly reports about the state of the Food & Home group to General Manager
Editor, Delish.com
February 2009 - January 2012
Managed editorial calendar; oversaw and organized daily promotion schedule
Wrote slideshows, articles, and blog posts on a variety of food-related topics
Co-managed the successful launch of CookChat, a community Q&A forum
Collaborated with Hearst and external website editors on shared content
Communicated with MSN partners to suggest and create content for the portal’s homepage
Built partner-sponsored content, including all of the health-focused slideshows from EatingWell
Tracked and analyzed Omniture data to provide reports that affected promotions and builds
Senior Associate Editor, Time Inc. Content Solutions
July 2006 - January 2009
Editorial services for NYSE Euronext’s nyse magazine, TD AMERITRADE’s Enlightened Investor (print) and Individual Investor (digital), and KeyBank’s Perspectives. Main duties:
Pitched, assigned, wrote, and edited stories, including features for nyse magazine
Interviewed CEOs and politicians for published Q&As
Collaborated with art and photo teams to develop award-winning layout concepts
Managed schedules; routed content between writers, editors, clients, research, and copy edit
Launched TDA’s investing magazine and e-newsletter; instrumental in initial presentations to TDA
WRITING CREDITS
Traditional Media: delish.com; womansday.com; cosmopoltian.com, refinery29.com, redbookmag.com, Forbes Small Business; Whirl Magazine; Philadelphia Magazine; Pittsburgh City Paper; Pulp
Branded Content: nyse magazine (NYSE Euronext); makinglifebetter.com (Unilever); Proto (Massachusetts General Hospital); Rust-Oleum article on countryliving.com
EDUCATION
Haverford College, Haverford, PA B.A., English
Honors: Magna Cum Laude, Phi Beta Kappa Society
SKILLS
Computer: Macs and PCs; InDesign; Adobe programs; Microsoft Office; CMS programs; Omniture; Google Adwords